OmniPost – AI-Powered Multi-Platform Content & Video Builder

"Transform one idea into platform‑ready content — including short‑form videos."

Problem – The True Pain Point for Modern Creators

Creators today operate across LinkedIn, X, Instagram, Threads, TikTok, and Reels.
But a single idea must be rewritten, reformatted, and resized repeatedly for each channel.

This creates persistent friction:

• Each platform has a different tone, format, and length

• Content must be rewritten 3–5 times

• Performance analytics are fragmented across channels

• Short‑form video creation requires high effort and expertise

The result: creators spend more time editing than creating, and performance visibility is lost.

Insight – The Real Problem Is “High Platform Switching Cost”

From interviews with more than 50 creators and marketers, I observed:

1. They have plenty of ideas

2. But platform transition work consumes the most energy

3. Video formats (Reels/TikTok) are the hardest to produce

4. No unified feedback loop exists across channels

Creators aren’t suffering from lack of creativity — they suffer from repetitive, fragmented workflows.

Solution – OmniPost

An AI‑native content studio that generates text and short‑form videos from a single source.

Key Features

1) Source Input → Automatic Structuring

• Accepts text, links, notes

• Extracts key messages, structure, tone, and CTA

2) Platform‑Specific Content Generation

• LinkedIn long‑form

• X summary

• Instagram/Threads caption version

• TikTok/Reels script (with pacing, hook, CTA)

3) AI‑Assisted Short‑Form Video Building (Pivot Direction)

• Auto‑generated storyboard (Hook → Value → CTA)

• Suggested visual elements and pacing

• Future‑ready architecture for Sora/Pika/Runway integration

4) Unified Scheduling & Analytics Dashboard

• Multi‑platform scheduling

• Cross‑channel KPI comparison

• Content performance pattern detection

User Flow

Source Input
→ AI Analysis & Structuring
→ Platform‑Specific Generation
→ Optional Video Script / Storyboard
→ Scheduling
→ Performance Analytics

My Role – Product Lead & Builder

I managed the complete lifecycle from vision → design → architecture → build.

1) Product Discovery & UX Strategy

• Conducted interviews with creators/marketers

• Identified high switching cost as the core pain point

• Defined the value proposition: “One Source → Multi‑Platform”

2) UX Architecture & Prototyping

• Designed full flow: Source → Transform → Schedule → Analyze

• Built prototypes in Framer and translated to production‑ready UX

3) AI System Design

• Architected GPT‑based transformation logic per platform

• Designed short‑form video generation pipeline & prompt systems

• Created early KPI‑tracking logic and tag‑based performance detection

4) Full Implementation (Builder Role)

• Supabase Auth, DB schema, file handling

• Next.js dashboard & Source editor development

• Backend API design for content generation and scheduling

Impact – Clear, Measurable Value for Creators

• 10× faster content production across 5 platforms

• Unified performance dashboard replacing fragmented analytics

• Significant reduction in video creation effort, especially for Reels/TikTok

• Early FP‑10 program validated core features and informed prioritization